We put brand and performance in the same room. That room is this agency.
Dubai roots since 2010. Independent, working across the Gulf in Arabic and English, at the intersection of brand and performance.
Most agencies treat brand and performance as separate disciplines.
The brand team thinks in years. The performance team thinks in weeks. Neither talks to the other properly, and the client pays for the gap.
We built Tonic to close that gap. One room, one team, one standard: work that builds the brand and moves the number, at the same time.
Senior teams, assembled around the brief.
Tonic has been building brands and running media in the Gulf since 2010, out of Dubai first and across the region ever since. The work spans the Gulf and beyond: a pharmaceutical group in Ras Al Khaimah, a fashion retail group in Jeddah, four automotive brands in Doha, and hospitality and retail names from Abu Dhabi to the Red Sea coast.
One standard, first brief to final report. Brand, media, production and analytics sit under the same roof, so the thinking never gets handed to a different team to execute. No briefing chains, and no juniors finishing the job.
Mercedes-Benz · Huawei · du · etisalat · Superdry · Galeries Lafayette · MBC Group · Julphar · Lavazza · InterContinental · Sheraton · Rotana · Al Rabban Automotive · ROX · BAIC · GAC Commercial · HYPTEC · Faraj Bin Hamoodah · Fortnum & Mason · BurgerFuel · Chili's · Rizzoli · Cafe 15 · Valtx